Successful marketing research strategies and tactics targeting Hispanics should take in consideration the broad scope of cultures, values and beliefs, as well as Hispanic’s disposition to keep them across generations as part of their identity.

Marketing Research Strategy and Tactics

StatMark specializes in the development of a range of market research solutions suited to answer many of the typical marketing research strategy and tactics issues marketing departments face on an ongoing basis. We design and implement custom design studies to fulfill each client specific need and branded research studies conducted with a multi client base, in one or more countries simultaneously.

We recommend the research technique that best helps to answer each issue, within the uniqueness of the target population, covering the following scope of research services:

Qualitative marketing research
To gain initial information on consumers behavior when previous consumer information is scarce. We frequently apply:

	Focus groups
	Mini focus groups
	In depth interviews

Quantitative marketing research
We apply the following types of data collection techniques depending on consumer profile, product category and environment:

	Face to face interviews: in households, businesses and by mall intercept
	Telephone interviews
	Self administered interviews
	Mystery shopper technique
	Web surveys

Please contact us for more infomation on marketing research strategy and tactics