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Latino Marketing Services

Marketers of Latino marketing services in the US should be sensitive to differences in media language preferences, which vary in the US generation of Hispanics. Spanish language media is not homogenously preferred by all Hispanics and recent research indicates that second and third generation Hispanics tend to prefer English, whilst first generations mainly prefer Spanish.

In addition, Hispanics´ backgrounds heavily vary by region, and so does their defining characteristics such as, income and education, to name a few. Latino marketing services to this monolinguistic and heterogeneous segment is challenging. In Florida, media outlets are already adapting to the changing demographics of the population in the region. This article published in Marketing y Medios : Profile - Miami/Ft. Lauderdale gives us interesting information about the trend in media language preference of Hispanics in South Florida.

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