Consumer Buying Behavior
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Hispanic Markets
Consumer Buying Behavior
Consumer Buying Behavior
Consumer Buying Behavior

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Hispanic markets mobile phone and internet usage



Report of mobile phone and internet usage of South Florida’s Hispanics



Number of pages: 17
Price: $355

Description
Covers internet and mobile phone service penetration and other key characteristics associated to these services. Consistent with research among Hispanics from other States, 50% of South Florida's Hispanic Internet users use high speed DSL connection at home, and another 25% use high speed cable connection. Mobile ownership incidence resulted in nearly 100% among South Florida’s Hispanics . Findings were obtained from our syndicated survey Latin Review 2006.

Table of content

Internet usage
Incidence of home Internet usage
Profile of Internet users
Type of Internet home connection used
Online transactions

Mobile phone usage
Incidence of mobile phones
Payment plan used
Profile of users by mobile phone payment plan
Mobile phone provider used
User profile by mobile phone provider used
Purpose of mobile phone usage: domestic calls, international calls, state and out of state calls


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