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Hispanic Markets - Marketing Research Reports
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Demographic and acculturation profile of South Florida’s
Hispanics, with emphasis on education, employment trends,
income, household composition and an acculturation analysis.
Findings were obtained from our syndicated survey Latin
Review 2006
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Published 12/1/2005
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Published 12/1/2005
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Report
on credit and saving typologies for South Florida’s
Hispanic markets
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Available for free download. The report
addresses savings and credit typologies, with links
to demographic information. Findings suggest four saving
typologies: Systematic Savers, Marginal Savers, Investors
and Unable to Save, and four credit typologies: No Credit,
over extended, Aspiring more Credit and Comfortable
Status Quo. Findings were obtained from our syndicated
survey Latin
Review 2006.
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Published 12/1/2005
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Report
on money remittances habits of South Florida’s Hispanics
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The publication provides key information on the remittance
business, how are remittances made and who the key
recipients are. Findings show that 30% of South Florida’s
Hispanics surveyed send money to their home country.
The top choices for remitting funds include global
money transfer services and funds transferred through
persons traveling to their home country. However,
one out of five Hispanics surveyed is sending money
through banks. Findings were obtained from our syndicated
survey Latin
Review 2006 .
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Published 12/1/2005
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Our
clients say that our industry reports has helped them
to better understand South Florida’s Hispanic
markets |
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Report
on international Latin banks´ potential in south Florida’s
Hispanic markets
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This report analyzes South Florida’s potential market
for Latin American Banks interested in providing their
services to their fellow countrymen residing in Florida.
Results suggest that approximately one out of four South
Florida Hispanics are currently customers of a bank in
their home country. Findings were obtained from our syndicated
survey Latin
Review 2006.
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Published 12/1/2005
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Report
on banking habits of South Florida’s Hispanic consumers
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Shows how bank choice varies according to financial
services sought, what Latinos seek when choosing a bank,
and the incidence of users of online banking services.
Overall, there are three banks that lead as main providers
among Hispanic consumers. Results also revealed a high
incidence of users of online banking services. Findings
were obtained from our syndicated survey Latin
Review 2006.
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Published 12/1/2005
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Report
of mobile phone and internet usage of South Florida’s
Hispanics
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Covers internet and mobile phone service penetration and
other key characteristics associated to these services.
Consistent with research among Hispanics from other States,
50% of South Florida's Hispanic Internet users use high
speed DSL connection at home, and another 25% use high
speed cable connection. Mobile ownership incidence resulted
in nearly 100% among South Florida’s Hispanics .
Findings were obtained from our syndicated survey Latin
Review 2006.
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Published 12/1/2005
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Report
on international communication usage by Hispanics in South Florida
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Covers characteristics of international long distance
communication to Latin America among South Florida Hispanics,
such as incidence, frequency, means used for calling,
and an in-depth analysis of prepaid calling card usage.
Results showed that 60% of callers’ surveyed use
prepaid calling cards. Findings were obtained from our
syndicated survey Latin
Review 2006.
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Published 12/1/2005
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Report
on media habits of South Florida’s Hispanic markets
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This report covers South Florida’s media habits
including TV, radio, printed and online news, and magazines.
The research shows that 74% of Hispanics tuned Television
and another 65% radio when asked about their last 7days
media habits. In contrast, less than 40% mentioned to
have read news, either online or printed. Findings were
obtained from our syndicated survey Latin
Review 2006.
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Published 12/1/2005
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Please
contact us today if you have questions
about hispanic markets report |
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