Consumer Buying Behavior
Consumer Buying Behavior
Hispanic Markets
Consumer Buying Behavior
Consumer Buying Behavior
Consumer Buying Behavior


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Hispanic Markets - Marketing Research Reports


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Demographic and acculturation profile of South Florida’s Hispanics, with emphasis on education, employment trends, income, household composition and an acculturation analysis. Findings were obtained from our syndicated survey Latin Review 2006

 


$420



Published 12/1/2005
Report on acquisition and investment behavior of South Florida’s Hispanics

Topics covered in this report include current vehicle, home, life and health insurance ownership and investments, as well as growth opportunities for each of these markets.
Findings show that nearly half of South Florida Hispanics surveyed are currently home owners, whilst one in five is a business owner. Findings were obtained from our syndicated survey Latin Review 2006.

 



$119




Published 12/1/2005
Report on credit and saving typologies for South Florida’s Hispanic markets

Available for free download. The report addresses savings and credit typologies, with links to demographic information. Findings suggest four saving typologies: Systematic Savers, Marginal Savers, Investors and Unable to Save, and four credit typologies: No Credit, over extended, Aspiring more Credit and Comfortable Status Quo. Findings were obtained from our syndicated survey Latin Review 2006.



 



Free




Published 12/1/2005
Report on money remittances habits of South Florida’s Hispanics

The publication provides key information on the remittance business, how are remittances made and who the key recipients are. Findings show that 30% of South Florida’s Hispanics surveyed send money to their home country. The top choices for remitting funds include global money transfer services and funds transferred through persons traveling to their home country. However, one out of five Hispanics surveyed is sending money through banks. Findings were obtained from our syndicated survey Latin Review 2006 .



 


$288




Published 12/1/2005
 
Our clients say that our industry reports has helped them to better understand South Florida’s Hispanic markets


Report on international Latin banks´ potential in south Florida’s Hispanic markets

This report analyzes South Florida’s potential market for Latin American Banks interested in providing their services to their fellow countrymen residing in Florida. Results suggest that approximately one out of four South Florida Hispanics are currently customers of a bank in their home country. Findings were obtained from our syndicated survey Latin Review 2006.

 

 



$208




Published 12/1/2005
Report on banking habits of South Florida’s Hispanic consumers

Shows how bank choice varies according to financial services sought, what Latinos seek when choosing a bank, and the incidence of users of online banking services. Overall, there are three banks that lead as main providers among Hispanic consumers. Results also revealed a high incidence of users of online banking services. Findings were obtained from our syndicated survey Latin Review 2006.


 


$319




Published 12/1/2005
Report of mobile phone and internet usage of South Florida’s Hispanics

Covers internet and mobile phone service penetration and other key characteristics associated to these services. Consistent with research among Hispanics from other States, 50% of South Florida's Hispanic Internet users use high speed DSL connection at home, and another 25% use high speed cable connection. Mobile ownership incidence resulted in nearly 100% among South Florida’s Hispanics . Findings were obtained from our syndicated survey Latin Review 2006.



 


$355



Published 12/1/2005
Report on international communication usage by Hispanics in South Florida



Covers characteristics of international long distance communication to Latin America among South Florida Hispanics, such as incidence, frequency, means used for calling, and an in-depth analysis of prepaid calling card usage. Results showed that 60% of callers’ surveyed use prepaid calling cards. Findings were obtained from our syndicated survey Latin Review 2006.

 

 



$420




Published 12/1/2005
Report on media habits of South Florida’s Hispanic markets

This report covers South Florida’s media habits including TV, radio, printed and online news, and magazines. The research shows that 74% of Hispanics tuned Television and another 65% radio when asked about their last 7days media habits. In contrast, less than 40% mentioned to have read news, either online or printed. Findings were obtained from our syndicated survey Latin Review 2006.

 


$288




Published 12/1/2005

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