Hispanic markets banking habits report

Report on banking habits of South Florida’s Hispanic consumers

Number of pages: 14 Price: $319

Description Shows how bank choice varies according to financial services sought, what Latinos seek when choosing a bank, and the incidence of users of online banking services. Overall, there are three banks that lead as main providers among Hispanic consumers. Results also revealed a high incidence of users of online banking services. Findings were obtained from our syndicated survey Latin Review 2006. Table of content Financial services used: checking, savings, mortgage and credit card Main bank used Customer profile of leading banks Banks used for checking and savings accounts Banks used for credit cards Banks used for mortgages