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Hispanic American Consumer Research

One of the initial tasks that a market analyst focusing on Hispanic American consumer research should do is to obtain reference data on the US Hispanic population.

We have found two major sources of information that should always precede Hispanic American consumer research. The first one is the US Census Bureau which has extensive data online on the nation's Hispanic or Latino population; the second source is the Pew Hispanic Center, which provides the most up-to-date compilation of statistics on the Latino and foreign-born populations in the United States.

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