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Automotive Market Research
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Our extensive track record with research for the automotive sector includes motor vehicle producers and importers, spare parts manufacturers, trade channels such as dealers and distributors, workshops and financial services.

The current state of the Automotive Sector
The Automotive Market is complex and ever changing both worldwide and within the Latin American markets, important events constantly affect the outlook for the companies operating in these markets.

For example current government policies in Venezuela have pushed automotive companies to focus their effort on the service and parts market, whereas in Brazil the new car market is growing at an important rate. In both cases, keeping customers satisfied and retaining them requires continuous tracking in order to understand actual and potential customer needs.

Our exposure to the Automotive Market
A significant number of the key world makes have entrusted StatMark with their continuous customer tracking, both at the time of purchase (Sales Satisfaction Index – SSI) as well as post sales service (Customer Satisfaction Index – CSI.

These constitute valuable tools for the tracking of service and quality standards, as well as means to evaluate dealer performance.

Additionally our experience encompasses concept and prototype testing, make and model image testing, automotive clinics, make and model positioning at the dealer level, among other.

We invite you to request a proposal

mercado latinoaméricano