|
| Hispanic Markets - Marketing Research Reports |
This website is powered by Paypal. Once you submit your payment when purchasing a market research report, our staff will receive your purchasing transaction and e-mail address, and will deliver via e-mail the report purchased within the next 48 hours. If you encountered any problems, please contact our support staff a marketing-mia@statmark.net
|
Profile of South Florida's Hispanic consumer |
Number of pages: 29
Price: $420
|
Demographic and acculturation profile of South Florida’s Hispanics, with emphasis on education, employment trends, income, household composition and an acculturation analysis. Findings were obtained from our syndicated survey Latin Review 2006
Table of content
Demographics
| • |
US Hispanics education level – US Census |
| • |
South Florida Hispanics education level |
| • |
US and Florida annual average household income – US Census |
| • |
South Florida Hispanics annual household income |
Acculturation
| • |
English proficiency |
| • |
Intent to return to home country |
| • |
Migratory status |
| • |
Current occupation vs. occupation held prior to migration |
| • |
Ownership: vehicle, home, investment property, business |
| • |
Occupational profiles |
| • |
Key concerns |
|
|
Report on acquisition and investment behavior of South Florida's Hispanics |
Number of pages: 9
Price: $119
|
The topics covered in this report include current insurance ownership and investments, as well as growth opportunities through need identification in the next 12 months for each of these markets. Findings show that nearly half of South Florida Hispanics surveyed are currently home owners, whilst one in five is a business owner. Vehicle ownership is close to universal, except among Cubans and Central Americans. Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
| • |
Current property ownership: vehicles, home, investment property, businesses. |
| • |
Current insurance ownership: US based health insurance vs international health insurance, life insurance, property insurance. |
| • |
Next 12 months property and insurance ownership plans. |
|
|
Report on credit and saving typologies for South Florida's Hispanic markets |
Number of pages: 12
Price: Free |
This report is available for a free download, and addresses savings and credit typologies, with links to demographic information. Findings suggest four saving typologies: Systematic Savers, Marginal Savers, Investors and Unable to Save, and four credit typologies: No Credit, over extended, Aspiring more Credit and Comfortable Status Quo. Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
| • |
How much can Hispanics in South Florida save?: Systematic Savers, Marginal Savers, Investors, and Unable to Save |
| • |
Motivation to save - What are they saving for? |
| • |
Access to credit: No Credit, Over Extended, Aspiring more Credit and Comfortable Status Quo |
|
|
Report on money remittances habits of South Florida's Hispanics |
Number of pages: 16
Price: $288
|
The publication provides key information on the remittance business, how are remittances made and who the key recipients are. Findings show that 30% of South Florida’s Hispanics surveyed send money to their home country. The top choices for remitting funds include global money transfer services and funds transferred through persons traveling to their home country. However, one out of five Hispanics surveyed is sending money through banks. Findings were obtained from our syndicated survey Latin Review 2006 .
Table of content
| • |
Incidence of senders – by home country |
| • |
Means used for sending remittances |
| • |
Profile of money senders to Latin America |
| • |
Major considerations in selecting a remittance service |
| • |
Frequency of remittances |
| • |
Monthly average amount per transaction |
| • |
Usage given to remittances at destination |
|
|
Report on international Latin banks´ potential in south Florida's Hispanic markets |
Number of pages: 11
Price: $208
|
This report analyzes South Florida’s potential market for Latin American Banks interested in providing their services to their fellow countrymen residing in Florida. Results suggest that approximately one out of four South Florida Hispanics are currently customers of a bank in their home country. Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
| • |
Financial services used by Hispanics in South Florida: checking, savings, credit card, mortgage |
| • |
Main banks used by Hispanics in South Florida |
| • |
Home country banks currently used |
| • |
Interest in receiving financial services from a home country entity with presence in South Florida |
|
|
Report on banking habits of South Florida's Hispanic consumers |
Number of pages: 14
Price: $319
|
Shows how bank choice varies according to financial services sought, what Latinos seek when choosing a bank, and the incidence of users of online banking services. Overall, there are three banks that lead as main providers among Hispanic consumers. Results also revealed a high incidence of users of online banking services. Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
| • |
Financial services used: checking, savings, mortgage and credit card |
| • |
Main bank used |
| • |
Customer profile of leading banks |
| • |
Banks used for checking and savings accounts |
| • |
Banks used for credit cards |
| • |
Banks used for mortgages |
|
|
Report of mobile phone and internet usage of South Florida's Hispanics |
Number of pages: 17
Price: $355
|
Covers internet and mobile phone service penetration and other key characteristics associated to these services. Consistent with research among Hispanics from other States, 50% of South Florida's Hispanic Internet users use high speed DSL connection at home, and another 25% use high speed cable connection. Mobile ownership incidence resulted in nearly 100% among South Florida’s Hispanics . Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
Internet usage
| • |
Incidence of home Internet usage |
| • |
Profile of Internet users |
| • |
Type of Internet home connection used |
| • |
Online transactions |
Mobile phone usage
| • |
Incidence of mobile phones |
| • |
Payment plan used |
| • |
Profile of users by mobile phone payment plan |
| • |
Mobile phone provider used |
| • |
User profile by mobile phone provider used |
| • |
Purpose of mobile phone usage: domestic calls, international calls, state and out of state calls |
|
|
Report on international communication usage by Hispanics in South Florida |
Number of pages: 23
Price: $420
|
Covers characteristics of international long distance communication to Latin America among South Florida Hispanics, such as incidence, frequency, means used for calling, and an in-depth analysis of prepaid calling card usage. Results showed that 60% of callers’ surveyed use prepaid calling cards.. Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
Characteristics of international long distance communication
| • |
Communication frequency |
| • |
Who is the frequent home country caller |
| • |
Average monthly expense of the heavy user – frequent caller |
| • |
Service used for international long distance communication: calling card, home provider, access number with no pin, 1010…123, broadband |
| • |
Phone alternative used for international calls: mobile phone (home vs. on the go), home phone, while at work |
Providers used for Voice over IP services
Providers used for access number with no pin services
|
|
Report on media habits of South Florida's Hispanic markets |
Number of pages:8
Price: $288
|
This report covers South Florida’s media habits including TV, radio, printed and online news, and magazines. The research shows that 74% of Hispanics tuned Television and another 65% radio when asked about their last 7days media habits. In contrast, less than 40% mentioned to have read news, either online or printed. Findings were obtained from our syndicated survey Latin Review 2006.
Table of content
General media habits in the last 7 days
| • |
Print, radio, TV and cable, magazines |
Specific media habits in the last 7 days
| • |
Printed and online newspapers by publisher |
| • |
Radio stations |
| • |
T.V. and cable channels |
| • |
Free community flyers and newspapers |
|
|
|
|
