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Omnibus Surveys

StatMark's Omnibus offers the possibility of providing our clients with market information in a timely and cost effective manner.

Advantages of the Omnibus
  • You contract only the necessary questions when requiring a dip-stick situation
  • Questions are customer specific and confidential
  • Quick turn-around

SEL Classification
StatMark's Omnibus includes the following SEL predicting variables:
  • Type of dwelling unit
  • Marital status
  • Penetration of key durables and services
  • Location of the dwelling unit
  • Number of sleeping quarters
  • Number of persons under the same household
  • Monthly family income
  • Number of family members contributing to family income
  • Education of Head of Household
  • Occupation of Head of Household

Customer assistance and presentation of findings
Even though the Omnibus is a multi-client survey, we provide individual assistance to all our clients to ensure the adequate treatment of the client's research issues

We can provide findings in different data format: ASCII, Excel, SPSS or other based on customer specific requirements.

Omnibus customers receive cross tabs for each question, broken down by SEL, city, age group, gender and other specific variables required by the customer.

A report of findings is provided upon customer request.

Omnibus Surveys across Latin America
Based on our proven track record coordinating multi-country Omnibus studies we are able to offer this service to you.

Venezuela Face to Face Omnibus


Specifics
  • 1000 interviews
  • House to house, quota sampling
  • Coverage: 8 urban areas (45% of urban population)
  • Runs quarterly
  • Sample design proportional to population distribution by gender, age group and SEL

Venezuela Telephone Omnibus


Specifics
  • 2000 interviews
  • CATI, RDD
  • Coverage: 20 urban areas (57% of urban population)
  • Frequency: by customer request
  • Sample design proportional to population distribution by gender, age group and SEL

mercado latinoaméricano