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Methodologies

Latin American countries experience different realities and circumstances, which by definition make them different. For example, Peru and Chile are currently experiencing steady and significant growth whilst other markets are continually adapting to a new and more challenging environment. Our in-depth understanding of the broad diversity, socio-demographic composition and local realities of each market provides us with the capabilities to advise our customers in the best choice of methodology for each research situation.

We are familiar with the conditions and limitations of each market, case in point:
  • Undertaking traditional House to House interviewing faces in certain markets increasing challenges to access homes via House to House surveying, whereas in other markets this is not a problem.
  • Whereas overall internet penetration has shown dramatic increase throughout the region, yet it only reaches one of every two Households on average. This contrasts with Internet usage which is significantly higher.
  • Access to B2B interviewing also varies in each market. Whereas in more open economies businesses are increasingly open to interviewing, other markets tend to shy away from any survey approach.
Together with our professional associates across Latin America, we are able to provide our clients with the most pertinent country specific methodological adaptations.

We cover all data collection and processing methodologies in order to provide our clients with cutting edge customized solutions. Our over 30 year experience in data collection across the region covers:
  • Face to face interviewing
  • Telephone interviewing
  • On-line interviewing
We offer our clients with a broad scope of qualitative and quantitative techniques, always providing the most applicable option suitable to the issues to be researched:
  • Focus groups
  • IDI's
  • In home surveys
  • Central location surveys
  • Intercept surveys
We invite you to request a proposal
mercado latinoaméricano