News

Category: Avance

File: September 2016

15

sep

What is Jabits?

Jabits is a coincidental measuring platform measuring indicators of consumer habits in multiple macro categories and categories of consumption for the food and beverage industry.

Clients of Jabits receive reports via subscription. These reports are continuous and of quantitative cutting with a focus on measuring consumer habits in a behavioral manner.

In simple terms: Jabits measures what people do, not what people said they do.

Individuals are more accurate in reporting what they did, for this reason we focus on behavioral research. From these behavioral findings, Jabits generates actionable insights in brands and categories.