News

Category: Advance

File: February 2016

04

feb

StatMark Returns to ESOMAR Again, This Time with StatVision!

StatMark has been recognized once again by ESOMAR (European Society for Opinion and Marketing Research) for its innovative methods of audience measurement, which this time was implemented in a research of television and social networks.

This recognition comes with the opportunity to participate as speakers at the prestigious ESOMAR Latin America Regional congress, which will be held in Bogota in April 2016.

In order to grant this recognition, ESOMAR reviews more than 100 research proposals from different agencies in the region and selects approximately 20 to speak in the congress. This represents both a privilege and a challenge for StatMark.

This event will feature participation of big clients such as Coca Cola, HBO and Viacom, as well as important research agencies of regional and global scale, during this event StatMark will expose details on their latest case study entitled "ENGAGEMENT ON A TIGHTROPE: How Venezuela's second largest TV Channel succeeded the crisis."

The StatMark - Merlín alliance conducted a study of television audience using a novel approach that combines key aspects of current research such as Big Data and Semantic Analysis. Under this research perspective, it was possible to nurture the traditional rating and share information with the analysis of Engagement and Social Media as alternative ways of information and interaction with the audience.

• For more information about the study, visit
StatMedia

• For information about the Paper, the authors or the event, visit:
ESOMAR Latin America 2016