Subcultural Buying Behavior

Most companies in the US are aware of the need to target US hispanic markets for their services and products. US Hispanic purchasing power is expected to reach as much as $1 trillion by 2010, according to new estimates by HispanTelligence.

Hispanics consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics. That is why it is important to consider Hispanic subcultural buying behavior when addressing this potential market.

When referring to Hispanic subcultures, we go beyond nationality – of where they were born The Hispanic culture contains smaller subcultures. Marketeres interested in the Hispanic culture, have to learn about the subcultures´ buying behavior. We are going to name just as few subcultural factors for those interesting in learning more about this topic:

US Hispanic Markets, The Latinos of South Florida

An analysis by segment Latin Review 2006

These findings are based on 420 face to face interviews undertaken amongst first generation of Latino immigrants living in South Florida, specifically in Miami-Dade, Broward and Palm Beach counties. Read more

For more detailed information please visit The Latinos of South Florida

Contact us today for more information about researching Hispanic markets

Prepaid Callings Cards is the preferred means forcalling to the home country by South Florida's Hispanics

Findings from our publication Latin Review 2006, conducted through personal interviews among first generation of Hispanic immigrants to South Florida, revealed that 60% of South Florida Hispanic international long distance callers surveyed use prepaid calling cards.

For more detailed information please visit Prepaid Callings Cards is the preferred means for calling to the home country by South Florida's Hispanics

Contact us today for more information about researching Hispanic markets

A significant proportion of South Florida's Hispanic immigrants hold University degrees, well over the national average

Findings from our publication Latin Review 2006 among first generation Hispanic immigrants to South Florida, revealed a higher educated profile, when compared to the average nationwide US Hispanic education levels.

For more detailed information please visit Hispanic's Immigrants Educational Level

Contact us today for more information about researching Hispanic markets

Latino Marketing Services

Marketers of Latino Market Services in the US should be sensitive to differences in media language preferences, which vary in the US generation of Hispanics. Spanish language media is not homogenously preferred by all Hispanics and recent research indicates that second and third generation Hispanics tend to prefer English, whilst first generations mainly prefer Spanish.

In addition, Hispanics´ backgrounds heavily vary by region, and so does their defining characteristics such as, income and education, to name a few. Latino Market Services to this monolinguistic and heterogeneous segment is challenging. In Florida, media outlets are already adapting to the changing demographics of the population in the region. This article published in Marketing y Medios : Profile - Miami/Ft. Lauderdale gives us interesting information about the trend in media language preference of Hispanics in South Florida.

Please contact us for more information about Latino Market Services.

Hispanic American Consumer Research

One of the initial tasks that a market analyst focusing on Hispanic American consumer research should do is to obtain reference data on the US Hispanic population.

We have found two major sources of information that should always precede Hispanic American consumer research. The first one is the US Census Bureau which has extensive data online on the nation's Hispanic or Latino population; the second source is the Pew Hispanic Center, which provides the most up-to-date compilation of statistics on the Latino and foreign-born populations in the United States.

Please contact us for more information about Hispanic American consumer research.

Latino Market Research

You have probably read or heard about the rise of Hispanic consumers’ purchasing power, is in the news all the time, but might still doubt how to reach it.

To perform Latino market research,the best bet is to learn about this segment, in addition to monitor news and latest reports that provide specific data on Hispanic consumers.

Recently, I read in the news two published articles that I’ll like to share with you:

MPA: Hispanic Market Lucrative, If Understood

To tap the Hispanic market, you first have to understand it

Both are rich in information regarding the Hispanic consumer. Tailored Latino market research is the most important tool because you have to get to know your potential consumer.

Contact us today for more information about Latino Market Research or if you would like to request a marketing research proposal